Kamis, 19 November 2009


From his job as a technical guru SMK Negeri 3 Ciamis, Mr. Tatang Handapherang Marta from Village, District Handapherang, Ciamis regency, West Java to start a business making wood waste of various kinds of souvenirs. Waste from mahogany, pine, rosewood to be a coconut trunk watch boxes, sticks, small flower vase, wall clock shaped like a watch, a jar, place matches, bowls, ladle the soup until the pencil desk. He just wants to waste wood that had been treated less well still, can be more useful. At first Mr. Tatang business started ridiculed by local communities and fellow teachers. Even thought the contribution beggar when Mr. Tatang find the remains of wood from the factory to factory, and gazing at me quizzically, and was called "Mang" by the manufacturer. After knowing Mr. Tatang was a teacher, only those people apologized and replaced it with a call "sir". But the biggest and oldest problems faced Tatang Paka is a matter of marketing. "Souvenir from a small village who wants to buy?. Want to be taken to the city I have not had a friend who has a shop or showroom to display my goods. More is no longer possible I like to sell around fish or vegetables, "Mr. Tatang. Eventually he followed the show and left business cards on his fellow craftsmen / entrepreneurs who met at the exhibition. "Thank God, from which buyers finally began more as a way of escape from the marketing problem," Mr. Tatang. Than just interested in their last exhibition invites cooperation and even finally found an agent who markets to foreign goods. That was the beginning of the most successful businesses, ridiculed and gazing with a cynical view. Now-made goods Mr. Tatang interest not only in the country, but to foreign countries, such as America, Japan, Korea, Australia, Singapore to the Middle East.

I will finish when my final assignment in Physics FMIPA UGM, which calculates the phase angle of scattering of atoms by using numerical methods, so I worked with a computer. From the work I do is create IMKI Computer Education Center in 1988. I started from one of my Apple credit. Every business is always a resistance, that is, when for three months can not pay in the Apple computers, so that the computer was withdrawn by crediting my place. How to deal with students who course?. I say "This week we learn the theory first, God willing, next week we practice again". That was the last weapon I have to make IMKI students persist. The beginning of a business usually starts from the difficulties, threats and even failures, but how to make it into an opportunity and can learn from the failure to achieve success in the future. Opportunities that arise when it is the Computer Professionals Program, One Year, the first in Yogyakarta and early escape from the difficulties currently Computer Education Center already has 12 branches and has about 2000 students students. From IMKI is STMIK AMIKOM Yogyakarta begins. You can also start a business from the work you have done.

M. Suyanto

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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