START A BUSINESS OF TRAVEL

Among the successful entrepreneurs, business opportunities when traveling. Raymond Kroc, the founder and builder of McDonald's Corporation is one of the businessmen who get the opportunity, when he went from his home near Chicago to southern California to see the two biggest clients Multimixer buyers Prince Castle (shaker instrument milk). His client told me that in San Bernardino, there are restaurants that use machines to mix the forty glasses of milk simultaneously. In the case, other restaurants are only able to mix five glasses of milk. Then Kroc went to San Benardino to see the restaurant. Arriving at the two gates of the golden arches of glittering restaurants, which lit up the sky at twilight, and saw the queue of people winding like a snake outside the restaurant octagonal. Through the walls of the building made entirely of glass, Kroc saw the male employees who wear paper hats and white uniforms, were busy in a very clean restaurant, serving burgers in a dish, fries and milk shakes to the families of the working class who arrive by car. "Something must have happened here. This must be the most amazing business operation I have ever seen "said Kroc himself. The restaurant is owned by Maurice and Richard McDonald, who offers a menu of nine types of food, including burgers, fries, milk shakes, and pies by removing seats and paper utensils, glass instead of glass or porcelain. This restaurant design services that are reliable, able to serve the order less than one minute. "This is my future. I feel like a modern-day Newton "he said to himself.

Kroc was convinced that the operation of McDonald brothers can succeed at all if expanded. So the next day, he filed a proposal to the McDonald brothers. These brothers objected, because it has sold franchises in Phoenix and Sacramento with low prices and large profits are not. But Kroc was a veteran salesman with thirty years experience, then finally able to convince Kroc McDonald brothers to sell franchises with a low price, which is 950 dollars. In return, the McDonald brothers. will get 1.4% of all sales and 0.5% return. With approval in hand, Kroc began to fulfill his dream of McDonald's restaurants that exploded from coast to coast. He started by building the first chain restaurant partnership with a model in Des Plaines, Illinois, outside Chicago, which uses a low price strategy is the same, menú limited and fast services such as restaurants in San Bernardino. This is the first milestone of success McDonald Corporation, the idea gained when Raymond Kroc traveled.

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Toss Do Business With Noble

Many entrepreneurs or companies when in a state of recession or in hardship to do with the layoffs of employees, even the government-owned state enterprises were functioning providing employment as a responsibility for implementation of the Constitution, such as PT. Indonesian Aerospace prefer layoffs to employees. But it was not done by the famous clothing company Levi Strauss.

Levi Strauss came from Bavaria. He arrived in New York in 1847 and collaborated with his stepbrother in the business of goods dried. In 1853 Strauss went to San Francisco to build his own business. The opportunity came when one of its customers, Nevada tailor named Jacob Davis, shows an idea of changing his trousers. Result trousers strong and durable, suitable for use when you're a gold miner or a farmer. Davis takes $ 68 to register the design patent. In 1873 Strauss and Davis patented the pants, or "waist-high overalls" was called at that time. Companies increasingly prosperous and when he died, the company has a wealth of Levi Strauss $ 6 million.

The greatest challenge facing the company occurred in 1906, when an earthquake followed by a fire that destroyed the company headquarters and two factories. The actions of Levi Strauss to give credit to customers so they can wholesale up and back in business. Companies continue to pay his employees and a temporary office and showroom is open to give them something to do, while the new headquarters and a factory was built. At the time of great depression, when the CEO Walter Haas Sr.. Stay hiring employees by having them build a new floor at the company factory on Valencia Street in San Francisco and not dismiss them. He argued that workers who are authorized, the people who share the values and aspirations are similar to companies such as managers and owners, will make the company become the market leader. "You can not make people excited or get their support unless the organization has a soul" Haas said. Then provide equal opportunity for African-Americans to work in the factory plant in the 1950s and 1960s, when they expand their business into the southern states. In line with its business development, community of people who embrace their tradition of growing together. Levi-Strauss is now getting 40 percent of its profits from international business and plant products in more than 50 countries around the world. A quarter of employees working outside the United States. Levi Strauss chose to do the noble effort to keep driving up hiring employees when the company was in trouble. By doing noble Lord probably helped. We hope PT. Indonesian Aerospace to do the same.

M. Suyanto

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BRAND BUILDING

Most people assume that building the first brand to use large-scale advertising. Facts prove was that companies have been legendary world of brand building for the first time using public relations (public relations). Public relations involves a variety of programs designed to promote and / or maintain the company image or products. Advertising is needed to maintain the brand to not die, but not to build a brand for the first time.

Public Relations Microsoft uses when it launched its new operating system Windows 95. Windows 95 is not actually a completely new product, but it makes Windows 95 is very easy to use as well as Macintosh. His appearance on August 24, 1995 was a tumultuous day for Windows 95. The Wall Street Journal estimates that 3000 cover story, 6852 story and over 3,000,000 words devoted to Windows 95 from July 1 until August 24. Microsoft teams around the world to do publicity to attract attention. Windows 95 banner hoisted by 600 feet from the Toronto CN tower. Sprinkle red, yellow and green of the Windows 95 logo on the Empire State Building in New York. Paying The London Times's to distribute free of charge all the daily publications, 1.5 million copies to the public. When Windows 95 is sold at 90 dollars, thousands of people lining up to buy it. At the end of the first week, sales in the United States alone reached 108 million dollars. Microsoft to pay 220 million dollars for the Public Relations. Why does Bill Gates spend so much for Public Relations?. There are two possible reasons. First, worry about the defects found in earlier versions of the operating system, computer users may be reluctant to buy it. Microsoft wants to overcome this reluctance. Second, Apple Computer quickly reduce the price of the computer in hopes of selling more Macintosh computers before Windows 95 is similar to the Macintosh operating system on the market. Microsoft wants to stem the flow of Macintosh sales by selling as many Windows 95 packages in the shortest possible time.

Anita Roddick built The Body Shop is a brand of the world without advertising, but do Public Relations all over the world tirelessly to introduce the product. Wal-Mart as the most spectacular corporate world, only slightly out ads. Similarly, Intel, Dell, Compaq, Gateway, Oracle, Cisco, SAP, Sun Microsystems created the first time in the pages of the Wall Street Journal, Business Week, Forbes, and Fortune, by publicity, not advertising premises. We also started Primagama, IMKI, STMIK AMIKOM, PT Time Excellindo, PT. Vision Surya Mataram, PT Radio MQ FM, PT. GITS, AMIKOM.NET, AMIKOM Traning Center, and by using the Public

M. Suyanto

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UNIQUE TOUCH STRATEGY

Many strategies are used to excel in competition. When I first Primagama, only get 2 students, so we tried to find strategies to get a lot of students. Primagama strategy, as we call it a unique touch strategy that is inviting high school students by using the Test Trial UPA / IPS Integrated free. This strategy is carried out, because when the college entrance test will use the test country IPA / IPS Integrated.


Primagama the guidance of the first test that can hold a test trial IPA / IPS Integrated. Because the test trials IPA / IPS Integrated first time, the participants lot. Before the test trials started, we make promotion to the participants, about one of the benefits Primagama than any other test guidance. From the campaign netted 62 students who follow the guidance Primagama test. The next strategy is sntuhan unique Accepted Insurance Program. Acceptable collateral, if the intention is not accepted in State College, does not pay, only pay the registration fee IDR 10,000, - and that is what is called Accepted Security. The idea of Mr. Purdi this, we do not put up the field with Customer Service in two places. First place in Jalan Kapten Tendean No. 7 directly handled Mr. Purdi, and second place at Road Demangan Kidul No. 92, immediately I handle myself. Customer servise handled by who knows all the ins and outs Primagama, from a practical formula to predict the technical problems that will come out in the PTN. We can not imagine, if participants who joined Primagama enormous. Especially after the entry proved State University lot, which was announced in the Daily People's Sovereignty.

Likewise, when I founded the Center for Computer Education and Management IMKI, unique touch strategy that I do is the One Year Professional Program, which is equipped Computer Education Practical Management Education and Entrepreneurship. When there was no computer education one year old. "If you're 1-month computer course, or 3 months only a little, but if you're 1-year course will be banya" I said to the prospective participants of the course. This strategy proved effective.

When I founded STMIK AMIKOM Yogyakarta stratetgi did I use a unique touch. The weakness that I see, Higher Education in the education of mental attitude. So begins AMIKOM education in the mental attitude of education first. This mental attitude education in AMIKOM known as Super Excellent Training. The training model incorporates Super Camp from Bobby De Potter, Achievement Motivation Training and Training Spiritual Emotional intelligence or intelligence. To maintain this mental attitude, when college students are required to wear a tie, eventually led to "The College Place tie". While education in the knowledge and skills to do with using the facility above average, so the "Excellence in Information Technology Trend". In addition, concentrations are offered including Advertising Television, E-Commerce and Cartoon Film. Unique touch strategy turns out that, once we know the name Strategy Differentiation or Strategy Positioning.

M. Suyanto

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START A BUSINESS OF HOBBIES

Hobby is something he likes. You can start a business from a hobby. Many successful entrepreneurs started from a hobby. In the science of psychology of success, the success of the 2000 study, found 80 percent are people who loved what he did. Factors like the success of energy presents a tremendous impetus. Like Bill Gates; as a young man has a hobby of computers and do it with diligence, to become a successful business and the richest in the world.

Mooryati Soedibyo start a business from a hobby. "As the Princess Palace since I was familiar with herbal medicine and love to make herbal medicine. I made herbal health care for themselves and family. I also used to help my friends to make herbal medicine before the wedding day needs, herbal medicine for before and after childbirth, and so on. This is all I do is familial or social only. After moving to Jakarta, was still a lot of friends who like to order my herbal medicine, and they provide a replacement cost of medicinal materials are. "Mother said Mooryati Soedibyo, founder and owner of PT. Mustika Ratu. At first he made herbal medicine for health care in the form of fresh drinks, such as kencur rice, turmeric, tamarind, and so on. Only then did she make the other herbs according to your needs and requests. Now PT.Mustika Queen has helped reduce unemployment, with around 3000 hiring of labor. This business also became the pride of Indonesia as one of the top quality products are based, are made, and the resources generated from Indonesia, who favored abroad.

Similarly, Martha Tilaar start a business from a hobby too. Martha Tilaar like small children, because until the age of 40 years do not have kids. Also encouraged because the scholarship of $ 250 per month to lecture at Indiana University, is not enough to live together. So Martha Tilaar opening daycare business. Marketing made the announcement in with against Indiana University campus whose contents "I am a Baby Sitter, willing to accommodate infants and children". The result came 13 foster children ranging from infants to the already sitting in elementary school. They entrust their children, as a class. From this child care business, Martha Tilaar obtain her husband's income exceeds the scholarship. From the results of this effort, used to go to the Academy of Beauty Culture in Bloomington, Indiana. After graduating from beauty school, Martha Tilaar announced on campus is no longer a baby sitter, but as a beauty expert on call to serve beauty. Calls flooded Martha Tilaar new business. In 1972, after returning from America, his parents' garage narrow, transformed into a beauty salon with the name Martha's Salon. Martha Tilaar introduce mixed traditional herbal medicine alone in salonnya and he as a guinea pig. Proved fruitless. As he waited for the birth of her baby, abruptly canceled his partner cooperation, expressed out to establish their own business. These bitter memories, he was grateful to "God is great. I have a baby, but my efforts failed ". But from this failure, Martha change a success it is today. Even Matha Tilaar is the only woman in Indonesia who John Naisbitt in his book "Megatrends Asia".

M Suyanto

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BUSINESS START OF WORK Part II

From his job as a technical guru SMK Negeri 3 Ciamis, Mr. Tatang Handapherang Marta from Village, District Handapherang, Ciamis regency, West Java to start a business making wood waste of various kinds of souvenirs. Waste from mahogany, pine, rosewood to be a coconut trunk watch boxes, sticks, small flower vase, wall clock shaped like a watch, a jar, place matches, bowls, ladle the soup until the pencil desk. He just wants to waste wood that had been treated less well still, can be more useful. At first Mr. Tatang business started ridiculed by local communities and fellow teachers. Even thought the contribution beggar when Mr. Tatang find the remains of wood from the factory to factory, and gazing at me quizzically, and was called "Mang" by the manufacturer. After knowing Mr. Tatang was a teacher, only those people apologized and replaced it with a call "sir". But the biggest and oldest problems faced Tatang Paka is a matter of marketing. "Souvenir from a small village who wants to buy?. Want to be taken to the city I have not had a friend who has a shop or showroom to display my goods. More is no longer possible I like to sell around fish or vegetables, "Mr. Tatang. Eventually he followed the show and left business cards on his fellow craftsmen / entrepreneurs who met at the exhibition. "Thank God, from which buyers finally began more as a way of escape from the marketing problem," Mr. Tatang. Than just interested in their last exhibition invites cooperation and even finally found an agent who markets to foreign goods. That was the beginning of the most successful businesses, ridiculed and gazing with a cynical view. Now-made goods Mr. Tatang interest not only in the country, but to foreign countries, such as America, Japan, Korea, Australia, Singapore to the Middle East.


I will finish when my final assignment in Physics FMIPA UGM, which calculates the phase angle of scattering of atoms by using numerical methods, so I worked with a computer. From the work I do is create IMKI Computer Education Center in 1988. I started from one of my Apple credit. Every business is always a resistance, that is, when for three months can not pay in the Apple computers, so that the computer was withdrawn by crediting my place. How to deal with students who course?. I say "This week we learn the theory first, God willing, next week we practice again". That was the last weapon I have to make IMKI students persist. The beginning of a business usually starts from the difficulties, threats and even failures, but how to make it into an opportunity and can learn from the failure to achieve success in the future. Opportunities that arise when it is the Computer Professionals Program, One Year, the first in Yogyakarta and early escape from the difficulties currently Computer Education Center already has 12 branches and has about 2000 students students. From IMKI is STMIK AMIKOM Yogyakarta begins. You can also start a business from the work you have done.

M. Suyanto

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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BUSINESS START OF WORK Part I

Apart from the education that you live, you can start a business from the work you have done. Reuben Mattus started the business from a job as a child. He arrived in the United States from Poland in 1921. When it was 8 years old and with his mother who was a widow. To make money, mother Mattus sold lemon ice from a squeezed lemon and Mattus help. In 1932, he founded the company Senator Frozen Products in the Bronx and in the late 1950s to build an ice cream Company Ciro's being marketed through grocery stores and liquor stores. Then he had the idea to enter into supermarkets, but supermarkets are not asking for incentives can be met by Ciro.s. Mattus not easily discouraged, he then create a luxury brand of ice cream made from real fruit, natural ingredients and are marketed through the imaginative use of the name smells of Danish "Haage-Dazs" as the perfect way to differentiate a brand new with its competitors. Three flavors Haagen Dazs, which first appeared is a sense of Vanilla, chocolate and coffee and sold in food stores in New York.

Community positively welcomed the ice and only in a few weeks other stores throughout the United States to send a reservation for this new ice cream. Of-mouth marketing is enough to improve the distribution of these products to the urban centers and cities and universities in the Northeast region. People across America sent a letter asking how to get Haagen Dazs near where he lived. Some even volunteering to distribute this product. Mattus girls then proposed the idea to open a shop selling only brand Haagen Dazs. The first store opened in Brooklyn and opened a new era for this brand and was followed in major cities across America. In the year 1982, has been to expand into Canada and also cooperation with leading food companies and has crossed the Atlantic to Europe. The Europeans are welcomed with enthusiasm ice.

Eugene Schueller also started the business from his job as a chemist. As a chemist who was young, he managed to make hair dye formula which he calls innovative "aureole". Then Schueller founded the company called "Franncaise Societe de Teentures Inoffensives pour Cheveux" in the year 1909, which eventually became "L'Oreal". Schueller principles used to achieve success is to research and innovation which focuses on beauty. Starting from a small company and he himself as a chemical expert, just 11 years later added 3 chemist and is now approaching 2000 chemists employed. Schueller sell these products at the beginning to the hairdresser in Paris. Five years later, L'Oreal products have been found in the Netherlands, Austria and Italy. A few years later, through distributing agents and their representatives to the United States, Russia and Asia. Now, L'Oreal products have been present in the whole world and L'Oreal, including companies that are most remarkable in France and ranked 23 amazing world of Fortune magazine.

M. Suyanto


learn more : Start Your Own Business

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Obsolescence Strategic Management

The emergence of Strategic Intent, which is a strategy based on a dream or vision, which makes the Management Strategy pride in the business school became obsolete. Strategic Intent have foresight, but only oriented Strategic Management today.

In Strategy Management or Strategic Planning or Corporate or Plannning, how to deal with your opponent is always to underestimate what a company owned by now. At business schools Strategic Management is the culmination of knowledge that combines all the knowledge management. Starting with a set mission, SWOT analysis, which contains internal strengths and weaknesses and external opportunities and threats, set goals, develop strategies, design programs, implement and evaluate programs. Although a mission, but more oriented to the problems seen this emotion than the opportunities and threats in the future. Analyzing the strengths and weaknesses of internal and external opportunities and threats using the current time. Likewise, in setting goals, developing strategies, designing programs, implementing and evaluating programs. If the orientation of the current time, the company will not be able to succeed with a jump, but only slowly creeping. Matshusita not be able to run after Sony.

While the mission of Strategic Intent setting, SWOT analysis, which contains the internal strengths and weaknesses and external opportunities and threats, set goals, develop strategies, design programs, implement and evaluate programs oriented to time be dating.

In the Strategic intent, dreams and imagination must have an obsession to succeed and should be achieved gradually. Canon Xerox to win the market with an obsession, gradual and controlled. Initially Canon Xerox took a license to enter the market, then develop their own research and development, and find their own technology and eventually enter the Japanese and European markets that Xerox is not so dominant.

To set the target at a particular competitor is sometimes difficult, it can set the target a little more common competitors, as done by the NEC in the early 1970s, with the target computer and telecommunications industries. To make this dream a strategy based on emotions that do not use blindly. Start with the most likely done. For example this year in improving customer service, next year to improve the quality of products, the year after entry into the global market and so on.


M. Suyanto

learn more : Good to Great: Why Some Companies Make the Leap... and Others Don't

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Strategy Pursuit Dream

To manage the dream you can do by creating a dream and trying to catch up. While at this writing, how the strategy is to pursue the dream?. The concept of strategy to pursue Hammel and Prahalad strategy to pursue the dream (vision) called the Strategic Intent.

Formulation of a strategy to pursue the dream (vision) developed gradually and is consistent. This strategy should have a vision that will achieve a minimum of ten years to come. Dominate the market for Sony, Wal-Mart, Chrysler, Microsoft, General Electric, Cola-Cola and other admirable companies using strategic intent.

Chairman Sony, Akito Morita noted that young people like to listen to music wherever they go. Morita draw conclusions from the facts without the need for research, but thinking far ahead without a known community, which created the Walkman. Brilliant market design is not a coincidence. Morita and Sony's success is finding the markets future, not the current market, that is by describing what he called "pioneering spirit". Morita said, "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown ". While Wal-Mart to pursue a dream with his discount, Chrysler in the minivan, Microsoft with Windows.

Intent strategy formulated in stages and more challenging if there are challengers. Salt, Suzuki challenging honda, Marriot Hotel challenging Hilton and so forth. In pursuing the strategy of this dream, the future is not only conceivable, but it must be built. So the architect who created the necessary things that have not been created. Combination of leaders and implementers. In the implementation of strategies based on this dream requires the Strategic Architecture, which is a combination of the future of knowledge (information architecture), behavior, values and structures (social architecture) and financial architecture. Strategic Architecture as the blueprint for the spread of the high level of new functionality, the acquisition of new competencies, or the migration of existing competencies and reconstruct an intermediary with the customer.

In a strategic intent, the dream must have an obsession to succeed and should be achieved gradually. In implementing this strategy requires pursuing the dream of strategic architecture, which is a combination of the future of knowledge (information architecture), behavior, values and structures (social architecture) and financial architecture.

M. Suyanto

learn more : The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

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