COMMUNITY TRANSACTIONS

Segmentation transaction community is a community that gives trading facility. Members include buyers, sellers, intermediaries, and so on. Companies that perform segmentation by this transaction communities, among others, Yahoo Shopping, Amazon, MSN Home Advisor and Wizard.

The members of the community of Yahoo Shopping can shop with four ways, namely "Shopping", "Used", "Auctions" and "Classified". Yahoo Shopping at some companies installing banners, among other companies, Dell, Spiegel, Bobbi Brown, Sony, Barnes & Noble, Wal-Mart, LLBean, FTD, Gap, Eddie Bauer, Compaq, CDNow, Bluelight, Gateway and Intel. E-commerce site from Yahoo Shopping shown by the picture 2:22.

Amazon.com is the best online store in 2002, according to the magazine version of Yahoo. Amazon provides a variety of products, from beauty products, health, trave., Books, VCDs, DVDs, magazines, music, electronic goods, toys, dolls, housewares, gifts, and so on. Communities of the Amazon was getting cut in the shopping and free shipping.

Suppliers games like elketronik www.wizards.com create community whose members can chat, business cards, and discuss the tournament.

M Suyanto

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STRATEGY Turned Bowl

A powerful weapon to step ladders business is a positive mental attitude. There are several strategies to keep a person a positive mental attitude. One of these is the strategy turned bowl. Strategy is a strategy of turning a bowl to see a negative event from the positive side. When you go to college or to work with motorcycle riding, all of a sudden your bike tires hit the nail, so flat that cause you can not continue to college or to work or maybe you'll be late. If you use a reverse strategy bowl, then you can still say "fortunately my bike hit the nail, if not hit a nail, I might even kesruduk bus". With this strategy you will be trained over time and you'll stay awake in a positive mental attitude.

When I would buy land in the village Kronggahan for STMIK AMIKOM Yogyakarta area of 1000 square meters of land to complete the next order to reach 5000 square meters. Landowners have signed the agreement on price and payment of materei. But the owner of the land, break her promise with stalling and raising prices, so I am irritated Vice. "If he's a man, I would smack" he said. I tried to assuage kemarakan him, then I say the while to comfort "Mr. I'm too upset, but you try to find the ground again, maybe God will provide something better for AMIKOM". A week later I was Vice deliver the news to me, that there is land next to the building AMIKOM offered at a price of Rp. 275.000, with a broad-approximately 6000 square meters. "Do not you sir, God shows us what is best for" my comments.

Similarly, when Mr. Purdi the homeowner on the street Captain Tendean 25 Yogyakarta, told to move all the items in the house, because after 3 three-month contract has not been able mebayar room 8 mx 4 m is only 25.000, - per month . Then Mr. Purdi menceriterkan to me when we were told to move by the owner of the house and were only given a week's time. "God willing, there are lesson" I replied with a consolation. In fact it was the only sentence I can say, because no other sentence. Apparently this is the beginning of the journey tonggal Primagama. We like whipped, to run faster to achieve success. I and Mr. Purdi finally decided take advantage of a week to share the brochure to all high schools in Yogyakarta. The result we get the money USD. 50.000, - and get a new rental house that is better than the old Take advantage of every event is a strategy that turned the bowl is one way to keep a positive mental attitude.

M. Suyanto

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Dream Market

Eight of the ten world's richest people under the age of 40 years, called the market utilizing the Internet. There are several reasons why the companies they target the Internet market. First of all, the television audience began to migrate to the Internet. Since they moved the advertising media must be followed, with the assumption that any marketer's goal is to reach its target audience effectively and efficiently.


Marketers recognize that they must make adjustments to its marketing plan to pursue a continued increase in the number of people who spend time in front of online media, often with leaves and other media. Second, to target the Internet market with ads that can be updated at any time with minimal cost: because the ads on the internet always look new. Third, the Internet market can reach potential buyers in a very large number in the global count. Fourth, the cost of online advertising is sometimes more expensive than television advertising, newspaper, or radio. Media advertising latter becomes more expensive because it is determined by the space will be used, how many days (time for) the ad will be loaded, and on how many television stations and local or national newspaper ad will be posted. Fifth, advertising on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly. Seventh, you can create an interactive advertising and targeted on specific groups and / or individuals. Research conducted in the fall of 1996 found that three-quarters of users of personal computers (PCs) will leave the television and spend time in front of their computers. The displacement of the amount of television that look very impressive. In addition to this fact is that Internet users are educated people and have very high incomes, so the logical if manjadi concluded that Internet explorer is a target that was envisioned by the marketers.

Beginning in 1998, this characteristic has convinced a large company that produces everything needed for consumers to start shifting advertising budgets from traditional media to Internet advertising. Toyota made a real example of the Internet so powerful. Saatchi and Saatchi, a leading advertising agency, developing Web sites for Toyota (www.toyota.com) and place banner ads on a very interesting popular sites, such as www.espn.com. Within one year, the site can be done to match the sales of Toyota's sales 800 other sources.

M. Suyanto

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LEARNING FROM FAILURE

Failure is a label that often we associate with an action that did not work and so applied, the label is making us say that is not capable. This decreases our enthusiasm to become a successful person. By the time we were little, failure has no meaning, because we do not have the concept of "failure".

If we have the concept of failure, then we will not be able to speak, will not be able to write and not be able to walk. Because to speak, write and walk to the failure of countless. Likewise in the business world can also mimic our failure in childhood and we can learn from the failures. Coca-Cola had failed in the first year sales. Sales conducted by placing the Coca-Cola in the beverage in the pharmacy and 73.96 dollars spent to promote through banner ads and coupons. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy. Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.

In 1993, Compaq which at the time as leader of the PC sales market, put through a price cut to compete with Dell. The result of Dell Computer loses 65 million dollars in the first six months, which caused nearly bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Finally, Dell made a very fundamental change in business process reengineering called. in business with the introduction of E-Commerce. In 1999, Dell can sell 1.7 million dollars per day on the website E-Commercnya. Dell shares rose 2000 percent in two years. Dell can compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.

When I started the business with friends, sayapun repeated failure again. I started with the failure of a Salesman Book, telex Salesman by phone, and car salesmen pengkilap materials. Primagama who only got 2 students in this campaign has done a fairly intense. CV. Wijaya, the company that serves the car care services that eventually die. Similarly, business start computer education center "IMKI", just get AMIKOM 3 students and trusted by only 6 students. I'm with my friends trying to learn from failure, then make corrections and improve to try for success

M. Suyanto

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Hear Your Wife

Walt Elias Disney was born on December 5, 1901 in Chicago, Illinois. He started to love drawing and art set to work at 7 years old. He was also very interested in photography. As a teenager he went to school in the afternoon and went to the Academy of Art at night. When World War I broke out, he tried to join the army, but still too young. So he placed in the Red Cross, because of his age and was sent to abroad by riding the ambulance which was decorated with cartoon characters.


When finished the war, Walt Elias Disney's venture into Hollywood with the ability to draw and $ 40. He started the business with his brother to make an animated film and quickly became famous in Hollywood. In 1920, Disney moved to Kansas City, he worked as an animator Ub Iwerks. Company where he worked, the Laugh O Gram Company went bankrupt. In 1923, he left Kansas City to Los Angeles to find work in the movie business. At first unsuccessful, and he remained determined to stay in Los Angeles rent a camera, build an animation stand and made a studio in his uncle's garage. He started the business with his brother Roy. Alice first film did not make the company look up, so does the film both Oswald the Rabbit, which was launched in 1927 pad. The failure turned into success after the rat made by listening to his wife's advice.

"I hope never to ignore that all of this started with a mouse", said Walt Disney in the late years of his life. Told at one time early in his career, Disney's family friendly with a mouse in his office. Rats often appeared on the drawing board to produce inspiration. An impressive story. The fact that the mice that question started life as Mortimer Mouse. Walt Disney's wife, Lilly does not agree with that name and suggested instead Micky. Walt heard. Is just to please his wife or in his heart Walt Disney also admitted that Micky is a name that is ideal for launching a business empire, no one knows. Micky's name is a name that is more friendly and more informal, which has a relationship with ordinary people.
Pada1928, Mickey Mouse was created and made appearances in the cartoon world for the first time using voice .. On December 21, 1937, animated by the first special music, Snow White and the Seven Dwarfs, was introduced in Los Angeles. Was made at a cost of over one million dollars, which is a lot of money. Over five years later, Walt Disney produced, animated classics such as Pinocchio, Fantasia, Dumbo and Bambi.

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the importance of a commitment

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitments are aligning themselves with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community.


Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.

What did Rachel Carson is put all the talent and energy with the purpose of life with a strong motivation or emotional commitment. "There is no great work in the world has ever happened without morale boost" said the German philosopher, Hegel. The leaders and executives must realize that the motivation proved to be more important than intellectual or technical skills. However that move the motivation is not the head, but heart. "Truly in the body of Adam's son is a piece of meat. If he was good, then let the whole body, and members of other bodies will make it better. He is the heart "as the word of the Prophet Muhammad. Liver is the leader, should follow the guiding commitment, while the other limbs are the people who must obey their leaders.

M. Suyanto

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Toss Do Business With Noble

Many entrepreneurs or companies when in a state of recession or in hardship to do with the layoffs of employees, even the government-owned state enterprises were functioning providing employment as a responsibility for implementation of the Constitution, such as PT. Indonesian Aerospace prefer layoffs to employees. But it was not done by the famous clothing company Levi Strauss.

Levi Strauss came from Bavaria. He arrived in New York in 1847 and collaborated with his stepbrother in the business of goods dried. In 1853 Strauss went to San Francisco to build his own business. The opportunity came when one of its customers, Nevada tailor named Jacob Davis, shows an idea of changing his trousers. Result trousers strong and durable, suitable for use when you're a gold miner or a farmer. Davis takes $ 68 to register the design patent. In 1873 Strauss and Davis patented the pants, or "waist-high overalls" was called at that time. Companies increasingly prosperous and when he died, the company has a wealth of Levi Strauss $ 6 million.

The greatest challenge facing the company occurred in 1906, when an earthquake followed by a fire that destroyed the company headquarters and two factories. The actions of Levi Strauss to give credit to customers so they can wholesale up and back in business. Companies continue to pay his employees and a temporary office and showroom is open to give them something to do, while the new headquarters and a factory was built. At the time of great depression, when the CEO Walter Haas Sr.. Stay hiring employees by having them build a new floor at the company factory on Valencia Street in San Francisco and not dismiss them. He argued that workers who are authorized, the people who share the values and aspirations are similar to companies such as managers and owners, will make the company become the market leader. "You can not make people excited or get their support unless the organization has a soul" Haas said. Then provide equal opportunity for African-Americans to work in the factory plant in the 1950s and 1960s, when they expand their business into the southern states. In line with its business development, community of people who embrace their tradition of growing together. Levi-Strauss is now getting 40 percent of its profits from international business and plant products in more than 50 countries around the world. A quarter of employees working outside the United States. Levi Strauss chose to do the noble effort to keep driving up hiring employees when the company was in trouble. By doing noble Lord probably helped. We hope PT. Indonesian Aerospace to do the same.

M. Suyanto

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START A BUSINESS WITHOUT MONEY

In addition to opening a business without cash payments in the back, you can also open a business with a payment in advance. Combined with the payments start at the back and the payment in advance is the most ideal. Or office buildings, advertisements, brochures can be obtained by payment in the back, while our customers use the payment in advance. Business of courses, vocational education institutions and even higher education can be done with advance payments strategy.

By the time we open a branch of the Central Computer and Management Education in the street IMKI Abubakar Ali number 20 Kotabaru Yogyakarta, after advertising in the Daily People's Sovereignty which can be paid at the back, finally got 35 students. Then given a public lecture that contains an explanation about material will be taught for one year. Starting from the material to Achievement Motivation Training System Analysis. Suddenly, they ask "Where computer does not exist?". "Look at what it said in the ad?.", I asked. "Computers equipped education practical management education and entrepreneurship," they replied. "You are right. In this first month you will get a practical management education and entrepreneurship, and computer lessons to be continued "I answered, saying to myself" but you also have to pay ". After one month they were satisfied, eventually pay. Of these students my money credited to the computer 12 computer. "That's the computer" I said. "Oh yes the computer has no sir" they said. I smiled and said to myself "that actually your money". So we can operate the business with advance payments, ie payments from our customers.

Even when I'm with my friends from Totalwin Institute of Management in cooperation with Warnbrough University, England. open the MBA program (when it was not banned), enough to provide five-star hotels that can be paid at the rear, then the students pay in advance. The first time, prospective students are collected at one-star hotels are given an explanation of the MBA program from Warnbrough University. Including how much it costs, if you had to courses in the UK. If Indonesia can attend Indonesian use the medium. Thesis only in English in the supervision of the Representative Warnbrough University of Australia. Having finished a public lecture, for those who are interested can provide a down payment USD. 1.000.000, -. From the money can be used to rent the room along with other equipment, so that managers do not spend money. After a minimum of 15 students enrolled, the college immediately began. Thus, hotels and other facilities can be met with advance payments from students. From the results of the MBA program can eventually be used to establish MM Program STIE "ABI" Surabaya. Management Master Program Perhaps the best-selling in Indonesia, because it has a student About a 1000 people.

M. Suyanto

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BRAND BUILDING

Most people assume that building the first brand to use large-scale advertising. Facts prove was that companies have been legendary world of brand building for the first time using public relations (public relations). Public relations involves a variety of programs designed to promote and / or maintain the company image or products. Advertising is needed to maintain the brand to not die, but not to build a brand for the first time.

Public Relations Microsoft uses when it launched its new operating system Windows 95. Windows 95 is not actually a completely new product, but it makes Windows 95 is very easy to use as well as Macintosh. His appearance on August 24, 1995 was a tumultuous day for Windows 95. The Wall Street Journal estimates that 3000 cover story, 6852 story and over 3,000,000 words devoted to Windows 95 from July 1 until August 24. Microsoft teams around the world to do publicity to attract attention. Windows 95 banner hoisted by 600 feet from the Toronto CN tower. Sprinkle red, yellow and green of the Windows 95 logo on the Empire State Building in New York. Paying The London Times's to distribute free of charge all the daily publications, 1.5 million copies to the public. When Windows 95 is sold at 90 dollars, thousands of people lining up to buy it. At the end of the first week, sales in the United States alone reached 108 million dollars. Microsoft to pay 220 million dollars for the Public Relations. Why does Bill Gates spend so much for Public Relations?. There are two possible reasons. First, worry about the defects found in earlier versions of the operating system, computer users may be reluctant to buy it. Microsoft wants to overcome this reluctance. Second, Apple Computer quickly reduce the price of the computer in hopes of selling more Macintosh computers before Windows 95 is similar to the Macintosh operating system on the market. Microsoft wants to stem the flow of Macintosh sales by selling as many Windows 95 packages in the shortest possible time.

Anita Roddick built The Body Shop is a brand of the world without advertising, but do Public Relations all over the world tirelessly to introduce the product. Wal-Mart as the most spectacular corporate world, only slightly out ads. Similarly, Intel, Dell, Compaq, Gateway, Oracle, Cisco, SAP, Sun Microsystems created the first time in the pages of the Wall Street Journal, Business Week, Forbes, and Fortune, by publicity, not advertising premises. We also started Primagama, IMKI, STMIK AMIKOM, PT Time Excellindo, PT. Vision Surya Mataram, PT Radio MQ FM, PT. GITS, AMIKOM.NET, AMIKOM Traning Center, and by using the Public

M. Suyanto

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UNIQUE TOUCH STRATEGY

Many strategies are used to excel in competition. When I first Primagama, only get 2 students, so we tried to find strategies to get a lot of students. Primagama strategy, as we call it a unique touch strategy that is inviting high school students by using the Test Trial UPA / IPS Integrated free. This strategy is carried out, because when the college entrance test will use the test country IPA / IPS Integrated.


Primagama the guidance of the first test that can hold a test trial IPA / IPS Integrated. Because the test trials IPA / IPS Integrated first time, the participants lot. Before the test trials started, we make promotion to the participants, about one of the benefits Primagama than any other test guidance. From the campaign netted 62 students who follow the guidance Primagama test. The next strategy is sntuhan unique Accepted Insurance Program. Acceptable collateral, if the intention is not accepted in State College, does not pay, only pay the registration fee IDR 10,000, - and that is what is called Accepted Security. The idea of Mr. Purdi this, we do not put up the field with Customer Service in two places. First place in Jalan Kapten Tendean No. 7 directly handled Mr. Purdi, and second place at Road Demangan Kidul No. 92, immediately I handle myself. Customer servise handled by who knows all the ins and outs Primagama, from a practical formula to predict the technical problems that will come out in the PTN. We can not imagine, if participants who joined Primagama enormous. Especially after the entry proved State University lot, which was announced in the Daily People's Sovereignty.

Likewise, when I founded the Center for Computer Education and Management IMKI, unique touch strategy that I do is the One Year Professional Program, which is equipped Computer Education Practical Management Education and Entrepreneurship. When there was no computer education one year old. "If you're 1-month computer course, or 3 months only a little, but if you're 1-year course will be banya" I said to the prospective participants of the course. This strategy proved effective.

When I founded STMIK AMIKOM Yogyakarta stratetgi did I use a unique touch. The weakness that I see, Higher Education in the education of mental attitude. So begins AMIKOM education in the mental attitude of education first. This mental attitude education in AMIKOM known as Super Excellent Training. The training model incorporates Super Camp from Bobby De Potter, Achievement Motivation Training and Training Spiritual Emotional intelligence or intelligence. To maintain this mental attitude, when college students are required to wear a tie, eventually led to "The College Place tie". While education in the knowledge and skills to do with using the facility above average, so the "Excellence in Information Technology Trend". In addition, concentrations are offered including Advertising Television, E-Commerce and Cartoon Film. Unique touch strategy turns out that, once we know the name Strategy Differentiation or Strategy Positioning.

M. Suyanto

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Demonstrations with Matsushita Style

Matsushita comes from ordinary people and was raised in poverty near the small village of Wakayama. He has seven brothers and sisters. His family had once lived a relatively prosperous, but after his father's business went bankrupt commodity, he lived in poverty. Matsushita left school in 1904 and an apprentice to a charcoal maker. After a career that he became an inspector at the Osaka Electric Light Company, and eventually established his own company, with the name of Matsushita Electric.

Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.

Companies start to believe, when he received orders insulator plates. Orders are filled in a timely and high quality products. Of their profits, Matsushita develop innovative Speda lights. Like the adapter products, bike lights are not attractive to retailers. Matsushita then asked the seller to demonstrate to leave a light burning in every store they visit. These demonstrations attract customers, so the business began to walk and is the cornerstone success of Matsushita. In 1932 Matsushita knew already has 1000 employees, 10 factories, and 280 patents. The decision to demonstrate its products to customers is the basis for the beginning of the empire.

Matsushita to build ships and aircraft in the Second World War. In 1958, Matsushita Electric received awards for the quality of factory operations and in 1990, Matsushita bought MCA company. Matsushita has created one of the most famous brands in the world, the Panasonic and has created a 42 billion dollar business. All started with capital from scratch and defeated dreams west industries and use the philosophy of running water.

STMIK AMIKOM Yogyakarta to attract students, students' work demonstrates to prospective students. Prospective students demonstration how to make television ads, how to create multimedia profiles in Bappenas. Make including cartoon film "Jatayu" and "The Adventures Abdan". Prior described how to make it, the cartoon was screened first. Most prospective students marveling at the students' work is STMIK AMIKOM Yogyakarta addition STMIK AMIKOM Yogyakarta demonstrate, how the lecturers to teach through the Super Training Excellence (PSU), for prospective students. More than 90% of prospective students were satisfied with the training and teaching styles dosen.yang very interesting, because previously the lecturers have been given training how good teaching is. Finally they register and become a student STMIK AMIKOM Yogyakarta.

M. Suyanto

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Starting a Business from Travel

IN between successful entrepreneurs, business opportunities when traveling. Raymond Kroc, the founder and builder of McDonald's Corporation is one of the businessmen who get the opportunity, when he went from his home near Chicago to southern California to see the two biggest clients Multimixer buyers Prince Castle (shaker instrument milk).

His client told me that in San Bernardino, there are restaurants that use machines to mix the forty glasses of milk simultaneously. In the case, other restaurants are only able to mix the five glasses of milk. Then Kroc went to San Bernardino to see the restaurant. Arriving at the two gates of the golden arches of glittering restaurants, which lit up the sky at twilight, and saw the queue of people winding like a snake outside the restaurant octagonal.

Through the walls of the building made entirely of glass, Kroc saw the male employees who wear paper hats and white uniforms, were busy in a very clean restaurant, serving burgers in a dish, fries and milk shakes to the families of the working class who arrive by car. "Something must have happened here. This must be the most amazing business operation I have ever seen, "said Kroc himself. The restaurant is owned by Maurice and Richard McDonald, who offers a menu of nine types of food, including burgers, fries, milk shakes, and pies by removing seats and paper utensils, glass instead of glass or porcelain. This restaurant design a reliable service, able to serve the orders less than one minute. "This is my future. I feel like a modern-day Newton "he said to himself.

Kroc was convinced that the operation of McDonald brothers can succeed at all if expanded. So the next day, he filed a proposal to the McDonald brothers. These brothers objected, because it has sold franchises in Phoenix and Sacramento with low prices and large profits are not. But Kroc was a veteran salesman with thirty years experience, then finally able to convince Kroc McDonald brothers to sell franchises with a low price, which is 950 dollars. In return, the McDonald brothers would get 1.4% of all sales and 0.5% return. With approval in hand, Kroc began to fulfill his dream of McDonald's restaurants that exploded from coast to coast. He started by building the first chain restaurant partnership with make a model in Des Plaines, Illinois, outside Chicago, which uses a low price strategy is the same, limited menu and fast service like a restaurant in San Bernardino. This is the first milestone of success McDonald Corporation, the idea gained when Raymond Kroc traveled.

M Suyanto

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START A BUSINESS OF HOBBIES

Hobby is something he likes. You can start a business from a hobby. Many successful entrepreneurs started from a hobby. In the science of psychology of success, the success of the 2000 study, found 80 percent are people who loved what he did. Factors like the success of energy presents a tremendous impetus. Like Bill Gates; as a young man has a hobby of computers and do it with diligence, to become a successful business and the richest in the world.

Mooryati Soedibyo start a business from a hobby. "As the Princess Palace since I was familiar with herbal medicine and love to make herbal medicine. I made herbal health care for themselves and family. I also used to help my friends to make herbal medicine before the wedding day needs, herbal medicine for before and after childbirth, and so on. This is all I do is familial or social only. After moving to Jakarta, was still a lot of friends who like to order my herbal medicine, and they provide a replacement cost of medicinal materials are. "Mother said Mooryati Soedibyo, founder and owner of PT. Mustika Ratu. At first he made herbal medicine for health care in the form of fresh drinks, such as kencur rice, turmeric, tamarind, and so on. Only then did she make the other herbs according to your needs and requests. Now PT.Mustika Queen has helped reduce unemployment, with around 3000 hiring of labor. This business also became the pride of Indonesia as one of the top quality products are based, are made, and the resources generated from Indonesia, who favored abroad.

Similarly, Martha Tilaar start a business from a hobby too. Martha Tilaar like small children, because until the age of 40 years do not have kids. Also encouraged because the scholarship of $ 250 per month to lecture at Indiana University, is not enough to live together. So Martha Tilaar opening daycare business. Marketing made the announcement in with against Indiana University campus whose contents "I am a Baby Sitter, willing to accommodate infants and children". The result came 13 foster children ranging from infants to the already sitting in elementary school. They entrust their children, as a class. From this child care business, Martha Tilaar obtain her husband's income exceeds the scholarship. From the results of this effort, used to go to the Academy of Beauty Culture in Bloomington, Indiana. After graduating from beauty school, Martha Tilaar announced on campus is no longer a baby sitter, but as a beauty expert on call to serve beauty. Calls flooded Martha Tilaar new business. In 1972, after returning from America, his parents' garage narrow, transformed into a beauty salon with the name Martha's Salon. Martha Tilaar introduce mixed traditional herbal medicine alone in salonnya and he as a guinea pig. Proved fruitless. As he waited for the birth of her baby, abruptly canceled his partner cooperation, expressed out to establish their own business. These bitter memories, he was grateful to "God is great. I have a baby, but my efforts failed ". But from this failure, Martha change a success it is today. Even Matha Tilaar is the only woman in Indonesia who John Naisbitt in his book "Megatrends Asia".

M Suyanto

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GETTING STARTED WITH BUSINESS SKILLS

You can start a business with the skills you have, such as Soichiro Honda. Starting from his expertise as a mechanic, eventually succeed Soichiro Honda. Soichiro Honda's first job at the Tokyo auto mechanic in 1922 after leaving school. He only attended for eight years. Children's new 15-year-old from a small town, be proud of the 10 car repair at crowded. He was appointed as an assistant mechanic, but his work sometimes as a "baby-sitter" the boy is the owner of the shop. Honda dream to become a car mechanic and he never got the chance .. He was frustrated, then packed his bags and quit his job and left the big city. Six months later, the shop needed, he was called to help fix the car, finally opened opportunity for him to achieve his dream.

Like other countries, Japan was hit by a large depression in the 1930s. In 1938, Soichiro Honda was a student, when he started to open the workshop and developed the concept of ring-shaped piston. He plans to offer the idea to Toyota was working day and night, often sleeping in the garage. He always believes that he can refine the design and produce a useful product. To start a business using capital in the form of jewelry from his wife. When the draft was made sempel and offered to Toyota, the piston does not meet the standards. The technicians laugh at his design. Despite the failure, he remained firm to his guns. After two years redesigning survive and, eventually won a contract from Toyota. Then Soichiro Honda built a factory to meet demand for Toyota. But in the bomb factory twice during the war to become messy. He remains determined to fulfill his dream to build a factory, but once again the factory was destroyed by a massive earthquake.

After the war finished, there is a shortage of fuel, forcing people to walk or use bicycles. Honda makes small engines and can be installed on the bike, but the difficulty of material, so that does not meet the demand. Honda wrote a letter to 18,000 bicycle shop owner, but the results just get a little money. However, with these makeshift money, he makes small engines for bicycles. In the first model, takes place in order to work properly, so he developed and constantly adapted to alhirnya produce small engines. 'The Super Cub "into reality and success. Success in Japan, Honda began exporting to Europe and America

In the 1970s, fuel scarcity, then in the United States shifted from large vehicles to smaller vehicles. Honda quickly capture this trend. Now, Honda Corporation has a staff of more than 100,000 people in the United States and Japan, 43 perbisnisan subordinated in 28 countries, which is one of the largest vehicle perbisnisan in the world and become perbisnisan ranking 26 of the most amazing world in 2003.

M. Suyanto

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START A BUSINESS OF SIMPLE IDEAS

Many argue that to open a business takes a very creative ideas and innovative. That is not true of Michael Dell, he opened a business with a simple idea that is not selling computers to selling brokers but directly to consumers. He cut off the middlemen, thus the price of a PC can be suppressed. Michael Dell started the business with a capital of $ 1000, and doing marketing through the "Mail Order" within 16 years of sales increased from 6 million to $ 36.9 billion dollars. Dell Computer to open branch offices abroad in London in 1987. Now has opened offices around the world with employees reached 40,000 people.

However Dell Computer does not travel smoothly. In 1993, Compaq which at the time as leader of the PC sales market, put through a price cut to compete with Dell. The result of Dell Computer loses 65 million dollars in the first six months, which caused nearly bankrupt. Finally, Dell made a very fundamental change in the so-called business process re -engineering in the business with the introduction of E-Commerce. Dell began to rely on speed. In 1999, order a PC from Dell today, tomorrow has been submitted. Whereas for the complex system delivered at most 5 days.

Other innovations are assembling a computer after order. Dell's mass customization approach that is produced in large numbers, thus reducing the production cost per unit. Dell put parts store run by suppliers, which is located 15 minutes from the factory and transportation arranged by e-mail and made quickly. Dell provides a rapid servant by performing communication via e-mail and Web sites. PCs from Dell in the same test with the network testing and cooperation with other suppliers that can reduce the test period of 60 - 90 days to just 15 days. Dell monitor employee productivity and return on investment (ROI) on an ongoing basis.

Dell has introduced the E-Commerce in the business. Most customers do transaction through e-Commerce. Customers can also access detailed diagram of the computer and get information about troubleshooting. By using the pricing and product configuration online, it can eliminate the work, so as Dell can save 15% administrative fee. For the biggest buyers, such as Easman Chemical, Monsanto and Wells Fargo, Dell made the business Web page that can access Dell's E-Commerce, which allows employees to order quickly and easily. By using this strategy Dell can sell at a price below its competitors .. In 1999, Dell can sell 1.7 million dollars per day on the website E-Commerce. Dell shares rose 2000 percent in two years. Dell can compete with world-class business such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.

In 2001, Dell Computer is an amazing world business ranked 23 and an amazing world business ranked 4th in 2003. Dell get real benefits from the use of E-Commerce. Dell's success story is a success story that is hard to believe, but real and came from a simple idea.

M. Suyanto

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Start a Business Of Events

Variety of ways to start a business. One way to start a business is through an event, as did Ruth Handler, inventor of the Barbie doll. This doll is a toy that children of the world's most successful. Barbie taken from the name of the daughter of Ruth Handler, which is Barbara Millicent Roberts. This doll business started when Mrs. Handler watched her daughter play with paper dolls. Mrs-Handler then thought to make the doll a more permanent and realistic. Mrs-Handler is the wife of one of the founders of Mattel. In modern management, the Barbie doll that can be lasting is a strange thing. According to Ian Ritchie from the Oxford Group consultant who has worked with business toys Hasbro, find the key lessons from the business of children's toys. Placing a child's toy to the market as quickly as possible is very important. Time required from an idea to plastered on the shelves of toy stores, children can be a difference between success and failure. In the marketing world doll timing must be absolutely right. To achieve success should follow the trend doll movies, books, stories, or the latest television series.

Barbie is a universal product and usually standardized. There are also a number of diverse costumes. More than 100 new costumes added each year. Because this, Barbie is a woman Renaisansi, successful career woman, a member of rock band and football world cup for women.

The next success was when he decided a male friend of Barbie, is Ken. Ken creation is actually an accident, but it produces the expansion of exceptional brands. Ken was introduced in 1961, who hid behind, possibly he was glad to see Barbie success in various aspects of life. Introduction Ken has laid the foundation for the entire set of extensions which maintain the Barbie brand remains the center of attention.

The next friend is Midge Barbie raised in 1963, then sister Barbie, the skipper in 1964, followed in 1968, Christie's, a black friend. In 1988, Barbie had a confidant, a friend of Teresa and Hispanic. The next friend is Kira, a friend of Asia which was launched in 1992. Barbie baby sister Kelly and the smallest is Becky, who was in a wheelchair who was introduced in 1997. Now Barbie has an 15,000 combined with changing his clothes, his eyes, the color, but not to replace the leg.

Likewise, Elton John, created the song "Candle In The Wind II" in the event of the death of Lady Diana. The song was successful, because in one month sold 32 million copies. Even in 1997, keeping VCD containing Candle In The Wid II, as The Best Product of the year 1997.

M. Suyanto

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BUSINESS START OF WORK Part II

From his job as a technical guru SMK Negeri 3 Ciamis, Mr. Tatang Handapherang Marta from Village, District Handapherang, Ciamis regency, West Java to start a business making wood waste of various kinds of souvenirs. Waste from mahogany, pine, rosewood to be a coconut trunk watch boxes, sticks, small flower vase, wall clock shaped like a watch, a jar, place matches, bowls, ladle the soup until the pencil desk. He just wants to waste wood that had been treated less well still, can be more useful. At first Mr. Tatang business started ridiculed by local communities and fellow teachers. Even thought the contribution beggar when Mr. Tatang find the remains of wood from the factory to factory, and gazing at me quizzically, and was called "Mang" by the manufacturer. After knowing Mr. Tatang was a teacher, only those people apologized and replaced it with a call "sir". But the biggest and oldest problems faced Tatang Paka is a matter of marketing. "Souvenir from a small village who wants to buy?. Want to be taken to the city I have not had a friend who has a shop or showroom to display my goods. More is no longer possible I like to sell around fish or vegetables, "Mr. Tatang. Eventually he followed the show and left business cards on his fellow craftsmen / entrepreneurs who met at the exhibition. "Thank God, from which buyers finally began more as a way of escape from the marketing problem," Mr. Tatang. Than just interested in their last exhibition invites cooperation and even finally found an agent who markets to foreign goods. That was the beginning of the most successful businesses, ridiculed and gazing with a cynical view. Now-made goods Mr. Tatang interest not only in the country, but to foreign countries, such as America, Japan, Korea, Australia, Singapore to the Middle East.


I will finish when my final assignment in Physics FMIPA UGM, which calculates the phase angle of scattering of atoms by using numerical methods, so I worked with a computer. From the work I do is create IMKI Computer Education Center in 1988. I started from one of my Apple credit. Every business is always a resistance, that is, when for three months can not pay in the Apple computers, so that the computer was withdrawn by crediting my place. How to deal with students who course?. I say "This week we learn the theory first, God willing, next week we practice again". That was the last weapon I have to make IMKI students persist. The beginning of a business usually starts from the difficulties, threats and even failures, but how to make it into an opportunity and can learn from the failure to achieve success in the future. Opportunities that arise when it is the Computer Professionals Program, One Year, the first in Yogyakarta and early escape from the difficulties currently Computer Education Center already has 12 branches and has about 2000 students students. From IMKI is STMIK AMIKOM Yogyakarta begins. You can also start a business from the work you have done.

M. Suyanto

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