BUSINESS START OF WORK Part II

From his job as a technical guru SMK Negeri 3 Ciamis, Mr. Tatang Handapherang Marta from Village, District Handapherang, Ciamis regency, West Java to start a business making wood waste of various kinds of souvenirs. Waste from mahogany, pine, rosewood to be a coconut trunk watch boxes, sticks, small flower vase, wall clock shaped like a watch, a jar, place matches, bowls, ladle the soup until the pencil desk. He just wants to waste wood that had been treated less well still, can be more useful. At first Mr. Tatang business started ridiculed by local communities and fellow teachers. Even thought the contribution beggar when Mr. Tatang find the remains of wood from the factory to factory, and gazing at me quizzically, and was called "Mang" by the manufacturer. After knowing Mr. Tatang was a teacher, only those people apologized and replaced it with a call "sir". But the biggest and oldest problems faced Tatang Paka is a matter of marketing. "Souvenir from a small village who wants to buy?. Want to be taken to the city I have not had a friend who has a shop or showroom to display my goods. More is no longer possible I like to sell around fish or vegetables, "Mr. Tatang. Eventually he followed the show and left business cards on his fellow craftsmen / entrepreneurs who met at the exhibition. "Thank God, from which buyers finally began more as a way of escape from the marketing problem," Mr. Tatang. Than just interested in their last exhibition invites cooperation and even finally found an agent who markets to foreign goods. That was the beginning of the most successful businesses, ridiculed and gazing with a cynical view. Now-made goods Mr. Tatang interest not only in the country, but to foreign countries, such as America, Japan, Korea, Australia, Singapore to the Middle East.


I will finish when my final assignment in Physics FMIPA UGM, which calculates the phase angle of scattering of atoms by using numerical methods, so I worked with a computer. From the work I do is create IMKI Computer Education Center in 1988. I started from one of my Apple credit. Every business is always a resistance, that is, when for three months can not pay in the Apple computers, so that the computer was withdrawn by crediting my place. How to deal with students who course?. I say "This week we learn the theory first, God willing, next week we practice again". That was the last weapon I have to make IMKI students persist. The beginning of a business usually starts from the difficulties, threats and even failures, but how to make it into an opportunity and can learn from the failure to achieve success in the future. Opportunities that arise when it is the Computer Professionals Program, One Year, the first in Yogyakarta and early escape from the difficulties currently Computer Education Center already has 12 branches and has about 2000 students students. From IMKI is STMIK AMIKOM Yogyakarta begins. You can also start a business from the work you have done.

M. Suyanto

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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DREAMS AND MANAGING IMAGINATION

Dreams are the images of events or anything that appeared in his sleep. Dream is to see something in the bed or fantasize something unattainable. But now can we define the dream is still fantasize what might be achieved although there is no picture or how to achieve it is very difficult to achieve. While imagination is the imagination or delusion or fantasy. Basically, dreams and imagination are imaginary.

According to Gary Hammel and CKPrahalad, dreams and imagination is the source of energy move an organizational strength. In the management literature of dreams and imagination called vision. Motorola dream to create a world without wires, telephone not in place and all men will pocketed a portable phone. Bill Gates dream of "A computer on every desk in every home, running Microsoft device". Bill Gates created the operating system MS-DOS, it makes Windows that causes Bill Gates became the world's richest entrepreneurs.

Jeff Bezos is the founder of Amazon.com, which is the best store on the Internet in 2002 version of Yahoo magazine. Why is he named his company with Amazon?. Because "the Amazon River is the largest river in the world" said Jeff Bezos. What about the river Nile?. River Nile is the longest river in the world. Amazon river contains water 20% of the world, the dream of Jeff Bezos about his company would become the company that controls 20% of the world market. Amazon.com to open the E-Commerce site in July 1995, to sell 15.7 million dollars in 1996 and jumped to 600 million dollars in 1998. Amazon.com reported on November 1 until December 23, 2002, consumers who do order in the world 56 million items.

When I was with my friends founded AMIKOM Yogyakarta, I dreamed of 10 years will be the best Universities in Indonesia Computer. Perhaps those who saw the building as a house, because it's home, then people will laugh sarcastically. But now with the 4219 student and Diploma III Information Management majors accredited "A", the first in Indonesia by building grand enough, and air-conditioned, the former will change snickered cynically laugh no longer, and some even laugh because amazed. that is true dreams and imagination of an entrepreneur is sometimes ridiculed by other people, because of weirdness. But really dreams and imagination is a prayer. The best way to manage your dreams and imagination is to create a dream and the imagination itself.

M. Suyanto

learn more : Managing the Dream: Reflections on Leadership and Change

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