Apart from the education that you live, you can start a business from the work you have done. Reuben Mattus started the business from a job as a child. He arrived in the United States from Poland in 1921. When it was 8 years old and with his mother who was a widow. To make money, mother Mattus sold lemon ice from a squeezed lemon and Mattus help. In 1932, he founded the company Senator Frozen Products in the Bronx and in the late 1950s to build an ice cream Company Ciro's being marketed through grocery stores and liquor stores. Then he had the idea to enter into supermarkets, but supermarkets are not asking for incentives can be met by Ciro.s. Mattus not easily discouraged, he then create a luxury brand of ice cream made from real fruit, natural ingredients and are marketed through the imaginative use of the name smells of Danish "Haage-Dazs" as the perfect way to differentiate a brand new with its competitors. Three flavors Haagen Dazs, which first appeared is a sense of Vanilla, chocolate and coffee and sold in food stores in New York.
Community positively welcomed the ice and only in a few weeks other stores throughout the United States to send a reservation for this new ice cream. Of-mouth marketing is enough to improve the distribution of these products to the urban centers and cities and universities in the Northeast region. People across America sent a letter asking how to get Haagen Dazs near where he lived. Some even volunteering to distribute this product. Mattus girls then proposed the idea to open a shop selling only brand Haagen Dazs. The first store opened in Brooklyn and opened a new era for this brand and was followed in major cities across America. In the year 1982, has been to expand into Canada and also cooperation with leading food companies and has crossed the Atlantic to Europe. The Europeans are welcomed with enthusiasm ice.
Eugene Schueller also started the business from his job as a chemist. As a chemist who was young, he managed to make hair dye formula which he calls innovative "aureole". Then Schueller founded the company called "Franncaise Societe de Teentures Inoffensives pour Cheveux" in the year 1909, which eventually became "L'Oreal". Schueller principles used to achieve success is to research and innovation which focuses on beauty. Starting from a small company and he himself as a chemical expert, just 11 years later added 3 chemist and is now approaching 2000 chemists employed. Schueller sell these products at the beginning to the hairdresser in Paris. Five years later, L'Oreal products have been found in the Netherlands, Austria and Italy. A few years later, through distributing agents and their representatives to the United States, Russia and Asia. Now, L'Oreal products have been present in the whole world and L'Oreal, including companies that are most remarkable in France and ranked 23 amazing world of Fortune magazine.
M. Suyanto
learn more : Start Your Own Business
Rabu, 18 November 2009
BUSINESS START OF WORK Part I
Kamis, 12 November 2009
DREAMS AND MANAGING IMAGINATION
Dreams are the images of events or anything that appeared in his sleep. Dream is to see something in the bed or fantasize something unattainable. But now can we define the dream is still fantasize what might be achieved although there is no picture or how to achieve it is very difficult to achieve. While imagination is the imagination or delusion or fantasy. Basically, dreams and imagination are imaginary.
According to Gary Hammel and CKPrahalad, dreams and imagination is the source of energy move an organizational strength. In the management literature of dreams and imagination called vision. Motorola dream to create a world without wires, telephone not in place and all men will pocketed a portable phone. Bill Gates dream of "A computer on every desk in every home, running Microsoft device". Bill Gates created the operating system MS-DOS, it makes Windows that causes Bill Gates became the world's richest entrepreneurs.
Jeff Bezos is the founder of Amazon.com, which is the best store on the Internet in 2002 version of Yahoo magazine. Why is he named his company with Amazon?. Because "the Amazon River is the largest river in the world" said Jeff Bezos. What about the river Nile?. River Nile is the longest river in the world. Amazon river contains water 20% of the world, the dream of Jeff Bezos about his company would become the company that controls 20% of the world market. Amazon.com to open the E-Commerce site in July 1995, to sell 15.7 million dollars in 1996 and jumped to 600 million dollars in 1998. Amazon.com reported on November 1 until December 23, 2002, consumers who do order in the world 56 million items.
When I was with my friends founded AMIKOM Yogyakarta, I dreamed of 10 years will be the best Universities in Indonesia Computer. Perhaps those who saw the building as a house, because it's home, then people will laugh sarcastically. But now with the 4219 student and Diploma III Information Management majors accredited "A", the first in Indonesia by building grand enough, and air-conditioned, the former will change snickered cynically laugh no longer, and some even laugh because amazed. that is true dreams and imagination of an entrepreneur is sometimes ridiculed by other people, because of weirdness. But really dreams and imagination is a prayer. The best way to manage your dreams and imagination is to create a dream and the imagination itself.
M. Suyanto
learn more : Managing the Dream: Reflections on Leadership and Change
