White Goat

Many people, when experiencing failure in open and run a business, there is a tendency to blame the environment, blaming subordinates, blaming rival, blaming everything associated with the failures. We prefer to fill like goat others than to self-correct our mistakes and improve what we do, and with hard work trying to bounce back. The failure of a lesson used to see the positive side of failure.

Steve Jobs, when thrown from the Chief Executive Officer (CEO) rather than blaming Apple corporate environment, which he co-founded. "Put all the power, the new company set up a more sophisticated" said Steve Jobs. He founded the company Inc. NeXTSTEP. The man who just graduated from Homestead High School in Cupertino, California. Jobs only lasted one semester at the College of Oregon. Besides, Steve Jobs bought Pixar from George Lucas in 1986. This animation studio Jobs in hand after producing some of the other software Reyes (Render Everything You Ever Saw), CAPS (with Disney), Marionette and the Ringmaster. With Marionette, enabling animators create models and characters, and can add optical effects and lighting. While Ringmaster, allows to manage the production of computer animation projects. Almost all of Pixar's software Snatch Technical Academy Award (Oscar) in the field of filmmaking. In collaboration with Disney Toy Story successfully launched, which became the best-selling movie in 1995. Followed Bug's Life (1998), Toy Story 2 (1999), Monsters Inc.. (2001), and Finding Nemo (2003). Successful films made by Pixar, Steve Jobs is making to persuade Apple to acquire NeXTSTEP worth U.S. $ 400 million and raised as CEO adinterim. After successfully doing business for the new iPod and iTunes consumer electronics to retail, making Apple the Nasdaq shot from U.S. $ 13 to U.S. $ 22, within 10 months until early February 2004, which makes Steve Jobs as CEO with the highest salary in California. Apple shares (6.2%) and Pixar (55%) which has made Steve Jobs has a wealth of U.S. $ 2.5 billion.

Steve Jobs when he was deposed from the CEO, he does not hurt to Apple, he remained loyal to Apple, even later on instead to build Apple's rise from adversity. Steve Jobs put all the power, the new company set up a more sophisticated, not to scapegoat the environment or other words he did the white goat to the environment.

M Suyanto

Read More ..

PROFESSIONAL COMMUNITY

Segmentation of the professional community is a community formed to support the professional communication and exchange of valuable work or research related information. For example Analog Devices (www.analog.com) creating a community on-line access of the chip design engineer to technical experts. Linux Documentation Project (www.linuxdoc.org) collecting articles about various linux-related.

Tom's Hardware (www.tomshardware.com) provides information about your computer hardware perangakat, starting from the motherboard to the hard drive. Tom's hardware components pushed Personal Computer (PC) to the limits. Another facility is to help uncover Central Processing Unit (CPU) and Bug chipset. Also became the first in a new processor overclock and help to test the motherboard, graphics card, or RAM. For professionals in the field of photography available site Ofoto (www.ofoto.com). Professionals can obtain the software free photo, get free shipping cost for the first order, are able to provide photos, store photos and perfecting images online.

Read More ..

Community relations

Community relations is a community organized around the experience of life. For example cancer forum is a forum that contains exchange of information and opinions about the cancer disease (www.cancerforum.com). Moreover Cancer Forum sell and rent domain name related to health. The categories that domain names such as Alzheimers, Arthritis, Asthma, Birth Control, Cancer, Dentistry, Diet, Disease, Drugs, Eye, Fitness, Footcare, Forums, Genetics, Haircare, Heart, Hospitals, Legal, Media, Medicare, Medicine , Non-Home, Pediatrics, Pet / Enimal, Physicians, Resources, Skincare, Specialties, Vaccines and Viruses.

Parent Soup is a forum of sports information for parents and can visit the SeniorNet, Women's Wire and iVillage, which is on-line community known for women. Community relations African-American descent on Bet.com, community relations in Latin www.elsitio.com address community relations and Asian American-occupied www.click2asia.com address. Community relations people with disabilities address at www.wemedia.com.

M Suyanto
Read More ..

SEGMENTATION PRACTICES IN INTERNET

In addition to community-based, market segmentation can also Pesonify market segmentation according to the Web can be categorized based on their behavior as Comfort creatures, Connected suites, Country Clubbers, Credit Checkers, Details divers, Electron, Explorer, Gear heads, geeks, Gift Boxer, Knowledge wokers, Novices , Surgical shoppers and Looks-Loos

Comfort-oriented creatures feelings. They want to know if certain colors are offered, or design offers an ergonomic chair with a particular skin type. Connected suites used in the Net environment, and find a lot of data in a short time, several times a day, and always use a sophisticated search features, tends to be a good customer. Country Clubbers: the buyer on the status-oriented, they were driving BMW and branded bags and find discount to branded goods. Credit Checkers is a young buyers who have feared the credit balance and tend to come from the site where the young child, and tend to spend their credit cards. Details divers are visitors who want to know how something works. They looky-looks like but also can serve to suggest a purchase, although not providing a final decision. They tend to come during working hours, and from search engines technically oriented.

Another segmentation Electron. These visitors tend to move rapidly to all parts of the site without a clear path, and has a broad interest. Maybe they belong to a multi-tasking or without a focused mind. They buy the product but not the same product consistently. Explorer is a visitor who does not leave a site before visiting all parts. Love the merchandise and promotions, product reviews, recommendations. Please note, maybe they belong to pensioners, children, or employees who have too much time. Gear heads is the visitors who tend to be not very interested in the technology of a product but rather to gizmo (device) is another new trendy, or a rare product. This type is a potential customer can be offered if appropriately.

Geeks are those who frequently use the Web and are always more than his colleagues. They should be given a special offer, or they will turn to a direct source offline. Gift Boxers are those who shop online for others, for example for a gift. Their shopping behavior is not consistent, with their shopping history. Knowledge wokers are sites that collect user information for use in their work. Novices are those who are less knowledgeable, but very enthusiastic. These users, often the very good customer. They will love the site, because they can ask the stupid questions without fear of embarrassment. Surgical shoppers are those who know exactly what they want. And want the buying process is done by small steps might be. Give what they want and they will come again. Looks-Loos whereas those who are only interested in the attractive banner, and clicking, but they did not last long. Happy hunting customers on the Internet.


M Suyanto

Read More ..

the importance of a commitment

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitments are aligning themselves with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community.


Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.

What did Rachel Carson is put all the talent and energy with the purpose of life with a strong motivation or emotional commitment. "There is no great work in the world has ever happened without morale boost" said the German philosopher, Hegel. The leaders and executives must realize that the motivation proved to be more important than intellectual or technical skills. However that move the motivation is not the head, but heart. "Truly in the body of Adam's son is a piece of meat. If he was good, then let the whole body, and members of other bodies will make it better. He is the heart "as the word of the Prophet Muhammad. Liver is the leader, should follow the guiding commitment, while the other limbs are the people who must obey their leaders.

M. Suyanto

Read More ..

BUSINESS START OF WORK Part II

From his job as a technical guru SMK Negeri 3 Ciamis, Mr. Tatang Handapherang Marta from Village, District Handapherang, Ciamis regency, West Java to start a business making wood waste of various kinds of souvenirs. Waste from mahogany, pine, rosewood to be a coconut trunk watch boxes, sticks, small flower vase, wall clock shaped like a watch, a jar, place matches, bowls, ladle the soup until the pencil desk. He just wants to waste wood that had been treated less well still, can be more useful. At first Mr. Tatang business started ridiculed by local communities and fellow teachers. Even thought the contribution beggar when Mr. Tatang find the remains of wood from the factory to factory, and gazing at me quizzically, and was called "Mang" by the manufacturer. After knowing Mr. Tatang was a teacher, only those people apologized and replaced it with a call "sir". But the biggest and oldest problems faced Tatang Paka is a matter of marketing. "Souvenir from a small village who wants to buy?. Want to be taken to the city I have not had a friend who has a shop or showroom to display my goods. More is no longer possible I like to sell around fish or vegetables, "Mr. Tatang. Eventually he followed the show and left business cards on his fellow craftsmen / entrepreneurs who met at the exhibition. "Thank God, from which buyers finally began more as a way of escape from the marketing problem," Mr. Tatang. Than just interested in their last exhibition invites cooperation and even finally found an agent who markets to foreign goods. That was the beginning of the most successful businesses, ridiculed and gazing with a cynical view. Now-made goods Mr. Tatang interest not only in the country, but to foreign countries, such as America, Japan, Korea, Australia, Singapore to the Middle East.


I will finish when my final assignment in Physics FMIPA UGM, which calculates the phase angle of scattering of atoms by using numerical methods, so I worked with a computer. From the work I do is create IMKI Computer Education Center in 1988. I started from one of my Apple credit. Every business is always a resistance, that is, when for three months can not pay in the Apple computers, so that the computer was withdrawn by crediting my place. How to deal with students who course?. I say "This week we learn the theory first, God willing, next week we practice again". That was the last weapon I have to make IMKI students persist. The beginning of a business usually starts from the difficulties, threats and even failures, but how to make it into an opportunity and can learn from the failure to achieve success in the future. Opportunities that arise when it is the Computer Professionals Program, One Year, the first in Yogyakarta and early escape from the difficulties currently Computer Education Center already has 12 branches and has about 2000 students students. From IMKI is STMIK AMIKOM Yogyakarta begins. You can also start a business from the work you have done.

M. Suyanto

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Read More ..

BUSINESS START OF WORK Part I

Apart from the education that you live, you can start a business from the work you have done. Reuben Mattus started the business from a job as a child. He arrived in the United States from Poland in 1921. When it was 8 years old and with his mother who was a widow. To make money, mother Mattus sold lemon ice from a squeezed lemon and Mattus help. In 1932, he founded the company Senator Frozen Products in the Bronx and in the late 1950s to build an ice cream Company Ciro's being marketed through grocery stores and liquor stores. Then he had the idea to enter into supermarkets, but supermarkets are not asking for incentives can be met by Ciro.s. Mattus not easily discouraged, he then create a luxury brand of ice cream made from real fruit, natural ingredients and are marketed through the imaginative use of the name smells of Danish "Haage-Dazs" as the perfect way to differentiate a brand new with its competitors. Three flavors Haagen Dazs, which first appeared is a sense of Vanilla, chocolate and coffee and sold in food stores in New York.

Community positively welcomed the ice and only in a few weeks other stores throughout the United States to send a reservation for this new ice cream. Of-mouth marketing is enough to improve the distribution of these products to the urban centers and cities and universities in the Northeast region. People across America sent a letter asking how to get Haagen Dazs near where he lived. Some even volunteering to distribute this product. Mattus girls then proposed the idea to open a shop selling only brand Haagen Dazs. The first store opened in Brooklyn and opened a new era for this brand and was followed in major cities across America. In the year 1982, has been to expand into Canada and also cooperation with leading food companies and has crossed the Atlantic to Europe. The Europeans are welcomed with enthusiasm ice.

Eugene Schueller also started the business from his job as a chemist. As a chemist who was young, he managed to make hair dye formula which he calls innovative "aureole". Then Schueller founded the company called "Franncaise Societe de Teentures Inoffensives pour Cheveux" in the year 1909, which eventually became "L'Oreal". Schueller principles used to achieve success is to research and innovation which focuses on beauty. Starting from a small company and he himself as a chemical expert, just 11 years later added 3 chemist and is now approaching 2000 chemists employed. Schueller sell these products at the beginning to the hairdresser in Paris. Five years later, L'Oreal products have been found in the Netherlands, Austria and Italy. A few years later, through distributing agents and their representatives to the United States, Russia and Asia. Now, L'Oreal products have been present in the whole world and L'Oreal, including companies that are most remarkable in France and ranked 23 amazing world of Fortune magazine.

M. Suyanto


learn more : Start Your Own Business

Read More ..

START A BUSINESS OF EDUCATION part II

Pierre Omidyar started the business with a computer science degree. He is interested in the development of different technologies for consumer products, and he loved the idea that would take the concept in every way through product delivery to consumers, showing their reactions and then modify it. Internet gives you a place to do it, because you can publish quickly the software, you can get a reaction from your customers quickly and you know if a mistake is fast. He thinks, how the auction in Paris, the participants do not have to go to Paris, but quite at home or at their office. Finally Omidyar founded the company in the Internet auction with the name eBay in 1995. Prior to Omidyar founded eBay eSharp founded with her friend, which gives the experience as an entrepreneur. eBay is a company that relies on trust. Imagine! People want to pay what at auction with only seen a picture of it. Without trust this company will not run. Net income more than three times to reach 1.35 million dollars in the third quarter of 1999, with sales rising to 58.5 million dollars. The number of registration at the eBay site increased from 5.6 million to 7.7 million compared with the previous quarter and up 1.3 million dollars in the same period the previous year. Selling value of goods on the web site jumped from 195 million to $ 741 million dollars. eBay is the best auction company in the Internet in the year 2002 version of Yahoo magazine.

Anita Roddick founded The Body Shop in 1976 in the garage. He founded the business because of his education, that is history. "Historical study of myth and legend. About what makes you great. What separates you and me make history as an entrepreneur "says Anita Roddick. With a history that he finally loved environment makes the concept of "natural", made of pure ingredients, not tested on animals and friendly to the environment as well as native herbs which they come. With almost no advertising but with a very massive publicity, The Body Shop has become one of the legendary brands of the world.

Ir. Ciputra start a business with education in the field of architecture and property, because he was an alumnus of Architecture Department ITB in 1960. Ciputra now as President Director of PT Ciputra Development (CD) and President Commissioner of PT Jaya Realty (JR) and which was crowned as the best public CEO Magazine in 1997 Swa Sembada.

After completing my Masters in Education Management with friends founded the Program for Master of Business Administration in cooperation with the West Coast Institute of Management and Technology, Australia and Warnbrough University, United Kingdom before there were rules about the MBA program. After the rules were later established in the Master of Management Program STIE "Bodi Artha Iswara" Surabaya. Currently Master of Management Program students are approximately 1000 students, perhaps a Master of Management Program the largest number of students in Indonesia. So You can also start a business with your education and when I was in college.

M. Suyanto

learn more : Sell Your Jewelry: How to Start a Jewelry Business and Make Money Selling Jewelry at Boutiques, Fairs, Trunk Shows, and Etsy.

Read More ..

START A BUSINESS OF EDUCATION part I

Many who complain, that to open a business has no chance. This is a classic complaint that we can not hear anymore. In fact to start a business we can do a variety of ways, one with the education we have.

Jerry Yang and David Filo, Yahoo founders started the business by using his education. They are students at Stanford University. Yahoo starts from the back of this parking lot is now growing rapidly. Jerry Yang and David Filo started the business from small and simple things. Jerry Yang Yahoo illustrates that the discovery is "an accident" when he and Filo finish his thesis. Yang and Filo started Yahoo as they are sitting on the bench college, before they finish college. They started doing business with a website listing some of their favorite and write some software that allows a website to get other web sites that will be placed on the so-called web portals. At the time established in 1994, called Terry's Guide To The World Wide Web. When they learned that their sites are visited by people from 90 countries, spontaneously say "Yahoo" and ultimately that's the word used to name their company. In 1999, Yahoo reached star status. Net income quadrupled in the fourth quarter of 57.6 million dollars, while revenues jumped from 91 million to $ 201 million dollars. Now Yahoo is the best portal in 2002.

Kiichiro Toyoda is the son of the founder of Toyoda Spinning & Weaving Co., which moves in the field of automatic loom. After completing his engineering studies, he decided to start a business by transforming the company into the production car and change the company name from Toyoda to Toyota in 1936. Kiichiro Toyoda became President of the Toyota company until 1950. The first car produced was then Model AA Model Crown. Offices in foreign countries first established in Taiwan and then Saudi Arabia. The program the company began producing forklift trucks (tub / trailer), which makes the company the number one in the world in this market. These trucks entering the U.S. market in 1958 and the British market in 1965. Model Crown but failed to enter the U.S., because the car is designed for the Japanese market, are not designed for walking in the American highway. Finally Toyota Corolla in 1968 and achieve success so that it can shift the Volkswagen as the number one imported car in America. Even through the heart of the city took the Americans with General Motors to make Toyota cars in America. Camry is the most successful car sales in the United States in 1997. Toyota is now extended to other areas of business, namely financial services, telecommunications, housing, machinery navy, recreational boats, parts distribution and aviation services. Toyota is now number three car maker in the world after General Motors and Ford. Toyota has sold 5 million vehicles per year.

M. Suyanto

learn more : Small Business Start-Up Kit

Read More ..