COMMUNITY TRANSACTIONS

Segmentation transaction community is a community that gives trading facility. Members include buyers, sellers, intermediaries, and so on. Companies that perform segmentation by this transaction communities, among others, Yahoo Shopping, Amazon, MSN Home Advisor and Wizard.

The members of the community of Yahoo Shopping can shop with four ways, namely "Shopping", "Used", "Auctions" and "Classified". Yahoo Shopping at some companies installing banners, among other companies, Dell, Spiegel, Bobbi Brown, Sony, Barnes & Noble, Wal-Mart, LLBean, FTD, Gap, Eddie Bauer, Compaq, CDNow, Bluelight, Gateway and Intel. E-commerce site from Yahoo Shopping shown by the picture 2:22.

Amazon.com is the best online store in 2002, according to the magazine version of Yahoo. Amazon provides a variety of products, from beauty products, health, trave., Books, VCDs, DVDs, magazines, music, electronic goods, toys, dolls, housewares, gifts, and so on. Communities of the Amazon was getting cut in the shopping and free shipping.

Suppliers games like elketronik www.wizards.com create community whose members can chat, business cards, and discuss the tournament.

M Suyanto

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SEGMENTATION PRACTICES IN INTERNET

In addition to community-based, market segmentation can also Pesonify market segmentation according to the Web can be categorized based on their behavior as Comfort creatures, Connected suites, Country Clubbers, Credit Checkers, Details divers, Electron, Explorer, Gear heads, geeks, Gift Boxer, Knowledge wokers, Novices , Surgical shoppers and Looks-Loos

Comfort-oriented creatures feelings. They want to know if certain colors are offered, or design offers an ergonomic chair with a particular skin type. Connected suites used in the Net environment, and find a lot of data in a short time, several times a day, and always use a sophisticated search features, tends to be a good customer. Country Clubbers: the buyer on the status-oriented, they were driving BMW and branded bags and find discount to branded goods. Credit Checkers is a young buyers who have feared the credit balance and tend to come from the site where the young child, and tend to spend their credit cards. Details divers are visitors who want to know how something works. They looky-looks like but also can serve to suggest a purchase, although not providing a final decision. They tend to come during working hours, and from search engines technically oriented.

Another segmentation Electron. These visitors tend to move rapidly to all parts of the site without a clear path, and has a broad interest. Maybe they belong to a multi-tasking or without a focused mind. They buy the product but not the same product consistently. Explorer is a visitor who does not leave a site before visiting all parts. Love the merchandise and promotions, product reviews, recommendations. Please note, maybe they belong to pensioners, children, or employees who have too much time. Gear heads is the visitors who tend to be not very interested in the technology of a product but rather to gizmo (device) is another new trendy, or a rare product. This type is a potential customer can be offered if appropriately.

Geeks are those who frequently use the Web and are always more than his colleagues. They should be given a special offer, or they will turn to a direct source offline. Gift Boxers are those who shop online for others, for example for a gift. Their shopping behavior is not consistent, with their shopping history. Knowledge wokers are sites that collect user information for use in their work. Novices are those who are less knowledgeable, but very enthusiastic. These users, often the very good customer. They will love the site, because they can ask the stupid questions without fear of embarrassment. Surgical shoppers are those who know exactly what they want. And want the buying process is done by small steps might be. Give what they want and they will come again. Looks-Loos whereas those who are only interested in the attractive banner, and clicking, but they did not last long. Happy hunting customers on the Internet.


M Suyanto

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STRATEGY Turned Bowl

A powerful weapon to step ladders business is a positive mental attitude. There are several strategies to keep a person a positive mental attitude. One of these is the strategy turned bowl. Strategy is a strategy of turning a bowl to see a negative event from the positive side. When you go to college or to work with motorcycle riding, all of a sudden your bike tires hit the nail, so flat that cause you can not continue to college or to work or maybe you'll be late. If you use a reverse strategy bowl, then you can still say "fortunately my bike hit the nail, if not hit a nail, I might even kesruduk bus". With this strategy you will be trained over time and you'll stay awake in a positive mental attitude.

When I would buy land in the village Kronggahan for STMIK AMIKOM Yogyakarta area of 1000 square meters of land to complete the next order to reach 5000 square meters. Landowners have signed the agreement on price and payment of materei. But the owner of the land, break her promise with stalling and raising prices, so I am irritated Vice. "If he's a man, I would smack" he said. I tried to assuage kemarakan him, then I say the while to comfort "Mr. I'm too upset, but you try to find the ground again, maybe God will provide something better for AMIKOM". A week later I was Vice deliver the news to me, that there is land next to the building AMIKOM offered at a price of Rp. 275.000, with a broad-approximately 6000 square meters. "Do not you sir, God shows us what is best for" my comments.

Similarly, when Mr. Purdi the homeowner on the street Captain Tendean 25 Yogyakarta, told to move all the items in the house, because after 3 three-month contract has not been able mebayar room 8 mx 4 m is only 25.000, - per month . Then Mr. Purdi menceriterkan to me when we were told to move by the owner of the house and were only given a week's time. "God willing, there are lesson" I replied with a consolation. In fact it was the only sentence I can say, because no other sentence. Apparently this is the beginning of the journey tonggal Primagama. We like whipped, to run faster to achieve success. I and Mr. Purdi finally decided take advantage of a week to share the brochure to all high schools in Yogyakarta. The result we get the money USD. 50.000, - and get a new rental house that is better than the old Take advantage of every event is a strategy that turned the bowl is one way to keep a positive mental attitude.

M. Suyanto

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NOT HAVE CAPITAL

You have a good business idea, but do not have the capital, then you can still start a business with capital cooperation. You have a close friend or close relation who believe in you, then you can contact them and convince them to get capital support. The advantage of these efforts can be divided into two or in accordance with the agreement. The more you involve them, the greater the level of trust in you, which also means greater capital investment in your business that path with them. To do this strategy, you start from the closest and most believe in you. After that new to those more distant or relatively less confidence in you. Honesty is the most important thing in starting a business with capital cooperation. Openness and fairness must be upheld so that they believe in you. The trust they give to you, like they are saving. From little by little for a long time will be a big savings. Similarly confidence, little by little more confidence in you.

When I met one of his close friends, he immediately offered me to become a computer dealer Epson. My friend was at that time as a sales representative Metrodata. "You want to sell computer Med Epson?" My friend asked. Med is my nickname in high school I Madiun. "I do not have the capital" I replied. "It does not need capital. Simply you Epson's computer display. Then after the computer new behavior you pay. I give two-month grace period "my friend said. "All right. I will try to Epson computer sales "I agreed. Why are my friends believe me?. Because my friend was in high school when I Madiun bench, going to school together. If I ride go out him, then turns her back home my bum. I bought meatballs and ice together, if I who have money, so my pay, otherwise when he had money, he is paying. When I was sick, I lay down in his house, while he left the school itself. I often eat at his house and learn together. I often entertain his brother with conjuring tricks. I often talked with his parents. I never borrowed the money with him to pay my tuition and repay the loans in accordance with my promise. I am very fortunate to be close friends trust me. My friend is named Agus Widodo Honggo, now he as a Director of PT. Metrodata. You can try to start a business with capital cooperation through your closest friends.

M Suyanto
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